Pure Cannabis, Elevated Design: The Luma Story
2024
Client
Luma
The Brief
When Luma approached us, they envisioned more than a cannabis brand—they wanted to build an experience rooted in purity, balance, and modern sophistication. They sought a brand identity that could position their premium cannabis products as essentials for refined, mindful living. The challenge? To craft a visual and narrative presence that captured this elevated vision while setting Luma apart in a rapidly growing industry.
They came to us looking for a complete transformation. From brand storytelling and logo design to product packaging and a website that embodied simplicity and luxury, every element needed to reflect Luma’s core values. They wanted a brand that would resonate with discerning, health-conscious consumers—one that could inspire calm, clarity, and trust at every touchpoint. And with that vision in mind, we set out to bring Luma to life.
Our Approach
Description
Our approach to Luma was rooted in simplicity, sophistication, and a commitment to originality. We began by crafting a bold, versatile wordmark that would be striking across all mediums, coupled with a secondary logo mark—a symbol that could stand alone with strength and clarity. In a crowded cannabis market often overwhelmed with imitation and visual noise, we aimed to create a clean, modern aesthetic that exudes high-end quality and natural refinement. Every design choice was made to elevate Luma above the ordinary, positioning it as a premium, trusted brand in a space that values authenticity.
The Outcome
The result was a refined, cohesive identity for Luma that brings luxury and authenticity to the forefront of the cannabis market. We developed a bold wordmark and secondary logo mark, both designed to ensure brand recognition and consistency across every touchpoint. This clean, modern identity is reinforced by a distinct visual language that stands out on the shelf, inspiring both trust and curiosity in the discerning consumer.
Every element of Luma’s brand design exudes high-end quality, from the sophisticated typography to the unique color palette, creating a look that’s unmistakably theirs. The comprehensive design system we built guarantees a seamless and elevated experience, positioning Luma as a leader in premium cannabis. It’s a brand crafted to make a lasting impression, setting new standards in a market often flooded with imitative or uninspired designs.
